On 7 December 2024, AISIN ASIA Sales Malaysia Sdn Bhd celebrated the forming of its new entity with valued partners in Malaysia. Held in the Le Meridien Hotel Ballroom Petaling Jaya, Malaysia, it marked a significant moment in the history of AISIN.

Back in August, AISIN and its exclusive distributor in Malaysia made an official signed commitment, joining companies to form the new AISIN ASIA Sales Malaysia Sdn Bhd. After a long history of partnership, the two companies are now celebrating an even closer and greater collaboration that signifies a new era of growth. 

It was an eventful night. There was the usual product display, showing AISIN’s wide and ever expanding product range – a sign of AISIN’s commitment to always offering automotive aftermarket businesses more value. Then, there was the Japanese traditional sake breaking ceremony, dragon dance, motivational speeches by managing directors, introduction to AISIN Royal Retailers Network and not forgetting a lucky draw to reward customers of AISIN.  

AISIN remains committed to putting customers first and developing its comprehensive range of auto parts and lubricants to have even better quality, reliability and safety. With this renewed partnership and new commitment, AISIN is all the more committed to chart new growth and improve the value chain for the benefit of the whole industry.