March 20–22, 2026 | World Trade Center Manila
AISIN Philippines officially entered the local motorcycle market with the official launch of its motorcycle oils at the Inside Racing Bike Festival 2026—one of the country’s biggest gatherings of riders, enthusiasts, and industry leaders.
As AISIN’s pioneering market to roll out motorcycle oils, the Philippines plays a key role in the brand’s regional growth strategy. The company aims to further expand its motorcycle product range and strengthen its presence across ASEAN Region.
Motorcycle Oil Lineup Built for Performance
Backed by AISIN’s global expertise in automotive engineering, the newly launched motorcycle oils are designed to deliver durability, efficiency, and reliable engine protection for both everyday commuters and performance riders.
The lineup includes fully synthetic and semi-synthetic variants, compliant with Japanese Automotive Standards Organization (JASO) certifications:
- JASO MA2 – for manual motorcycles
- JASO MB – for scooters and automatic bikes
In addition to motorcycle oils, AISIN also showcased complementary products such as long-life coolant, brake and clutch fluids, horns, and motor care solutions—highlighting its capability to support a wide range of rider needs.
Interactive Booth Draws Crowds
AISIN’s booth became a crowd favorite during the event, thanks to its interactive “marble race game” demonstration that illustrated the performance and fluidity of its oils. The activity drew strong foot traffic and created an engaging hands-on experience for visitors.
To further energize the crowd, AISIN held daily giveaways, awarding Aisin branded SEC helmets to lucky participants. The excitement peaked during the grand raffle on March 22, where AISIN gave away a brand-new VOGE SR150GT motorcycle.
Strong Market Response and Regional Vision
AISIN executives emphasized the Philippines’ importance as a high-growth motorcycle market and a gateway for expansion across ASEAN.
“I came here in the Philippines many times,” said Yuji Katsuura-san (Manager of Overseas Sales and Marketing, ADVICS Sales Co., Ltd.). “This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”
He also highlighted the intensity of the event:
“This event is very energetic—even aggressive. We want to promote not only in the Philippines but also in the ASEAN region.”
“Many people visited this event—it was very crowded inside the halls. I’ve attended events in other countries, but the attendees here are very energetic and excited. It was a very fun experience for me as well.” said Hiromitsu Nagase (Assistant Manager of Overseas Sales and Marketing, ADVICS Sales Co., Ltd.).
Expanding into the Motorcycle Segment
Building on its established reputation in four-wheel automotive solutions, AISIN is now accelerating its move into the motorcycle market.
“Since we started our business, we expanded our products for four wheels. Now, we are planning to expand our products for motorcycles in the near future as well,” said Keisuke Fukuda (AISIN Philippines’ Chief Representative).
AISIN motorcycle oils are developed to meet global standards, offering reliable engine protection and performance for both daily riders and enthusiasts.
Driving Forward in the Motorcycle Market
AISIN’s participation in Inside Racing Bike Festival signals a strategic push to grow its footprint in the fast-rising motorcycle sector. By leveraging its global engineering expertise, the company aims to deliver high-quality, accessible solutions tailored to the needs of Southeast Asian riders.
With the successful launch in the Philippines, AISIN is set to further expand its motorcycle offerings and deepen its connection with the riding community across the region.
