AISIN SEIKI TO TAKE THE OCCASION OF THE AISIN GROUP’S 50th ANNIVERSARY SINCE ITS ESTABLISHMENT TO INTRODUCE A NEW GROUP LOGO

As part of the commemorative project for the 50th anniversary of Aisin Seiki’s establishment, our company will introduce a corporate identification system (CIS) of the Aisin Group from September 1, 2015.

The past 50 years that Aisin Seiki has advanced since it was born after “Aichi Kogyo” and “Shinkawa Kogyo” were merged in 1965 is also the 50 years of the growth of the Aisin Group. Taking the occasion of the Aisin Group’s 50th anniversary since its establishment, our company has created a new “Group slogan,” “Group symbol mark” and “Group logo” that all embody our aspirations for further growth and development of the Group.

Aisin Seiki created the Group slogan, “For a Better Tomorrow,” after conducting an awareness survey on more than 5,000 directors and employees of the Aisin Group in total. We have put the aspirations of the Aisin Group members who work around the world “aiming to be a company that serves society with the desire to ‘make every day much better'” built into this new slogan. 
We will also introduce a new “Group symbol mark” that expresses a wing that flies to the next 50 years with a sense of unity within the Group using the ‘A’ shape of the Aisin Group.

Aisin Seiki will provide new values with the concerted effort of the Aisin Group by using the new “slogan,” “symbol mark” and “logo” common to the Group.